UTM Builder
Paste a page URL, pick a platform or fill in utm_source, utm_medium and utm_campaign — the tagged link is built as you type. The tool checks for mistakes (case, spaces, Cyrillic, existing tags, # fragments) and shows which GA4 channel the traffic will land in.
Bulk mode: several URLs or utm_content variants
source, medium, campaign, term and id come from the form above. Every URL is combined with every utm_content variant. An empty URL list uses the URL from the form; an empty variant list uses utm_content from the form.
Links recentes
How GA4 maps UTM traffic to channels
GA4 Default channel group rules as documented by Google. They are checked top to bottom and the first match wins, which is why paid channels come before organic ones. Matching is case-insensitive. Google maintains the site lists (social, search, video, shopping) itself; the tool uses part of them for its prediction.
| Canal | Condition | Example source / medium |
|---|---|---|
| Cross-network | utm_campaign contains cross-network | — |
| Paid Shopping | source is a shopping site on Google’s list or utm_campaign contains shop/shopping; medium is the paid pattern | amazon / cpc |
| Paid Search | source is a search engine on Google’s list and medium matches ^(.*cp.*|ppc|retargeting|paid.*)$ | google / cpc |
| Paid Social | source is a social site on Google’s list, medium matches the same pattern | facebook / paid_social |
| Paid Video | source is a video site on Google’s list, medium is the paid pattern | youtube / cpc |
| Display | medium is display, banner, expandable, interstitial or cpm | partner_site / banner |
| Paid Other | medium is the paid pattern but the source is on none of the lists | adnetwork / ppc |
| Organic Shopping | source is a shopping site on Google’s list or utm_campaign contains shop/shopping (medium not paid) | etsy / product_feed |
| Organic Social | source is a social site on the list or medium is social, social-network, social-media, sm, social network, social media | telegram / social |
| Organic Video | source is a video site on the list or medium contains video | youtube / video |
| Organic Search | source is a search engine on the list or medium = organic | bing / organic |
| source or medium = email, e-mail, e_mail, e mail | newsletter / email | |
| Referral | medium = referral, app or link | partner_blog / referral |
| Affiliates | medium = affiliate | cashback_site / affiliate |
| Audio | medium = audio | podcast_name / audio |
| SMS | source or medium = sms | promo_sms / sms |
| Mobile Push Notifications | medium ends with push or contains mobile or notification, or source = firebase | app / push |
| Unassigned | no rule matched | qr / offline |
Fatos principais
UTM tags are URL parameters that tell Google Analytics where a visitor came from. Pick a platform or enter utm_source, utm_medium and utm_campaign: the link builds instantly, and the tool checks for mistakes and shows which GA4 channel it will land in. Values are case-sensitive, so write them in lowercase and consistently.
- Preço
- Grátis
- Cadastro
- Não é necessário
- Processamento
- No seu navegador — nada é enviado ao nosso servidor
- Entrada
- A page URL and the utm_source, utm_medium, utm_campaign, utm_term, utm_content and utm_id parameters; for bulk mode a list of URLs
- Limites
- No sign-up and no request limits; bulk mode shows the first 500 links; the history keeps the 20 latest links
- Resultado
- A ready link with UTM tags, warnings about mistakes (spaces, case, Cyrillic, duplicate parameters, empty medium), a GA4 channel prediction per link and a bulk link table with copying
- Última atualização
Código aberto no GitHub
Execute a mesma verificação na sua própria máquina: uma ferramenta de linha de comando em Node.js, uma biblioteca e uma GitHub Action. Código aberto sob a licença MIT.
Free UTM Builder for GA4 Campaign URLs
This UTM builder adds utm_source, utm_medium, utm_campaign, utm_term, utm_content and utm_id to any page URL so Google Analytics 4 and other analytics tools can tell where a visitor came from. Presets fill in source and medium for Google Ads, Facebook, Instagram, TikTok, LinkedIn, Reddit, Telegram, email newsletters and QR codes, and the built-in checks catch common mistakes before a campaign goes live. Next to the finished link you see the GA4 channel the traffic will be assigned to. It runs in your browser, free and without sign-up.
Como usar
- Paste the page URL and pick a platform preset or fill in utm_source and utm_medium yourself
- Add utm_campaign and, if needed, utm_term, utm_content and utm_id
- Review the warnings and the GA4 channel, then click “Copy”
FAQ
PromoPilot vs. alternativas: comparação
Comparamos apenas o que está confirmado nas páginas de cada serviço. Onde não conseguimos confirmar um dado, a célula mostra "—".
| Parâmetro | PromoPilot | Справка GA4: параметры кампаний в URL | Google Campaign URL Builder |
|---|---|---|---|
| Ad platform presets | ✓ 9 presets | ✗ | — |
| Mistake checks (case, spaces, duplicates) | ✓ | Describes the rules: values are case-sensitive and lowercase is recommended | — |
| Bulk mode | ✓ up to 500 links | ✗ | — |
| GA4 channel prediction | ✓ | ✗ | — |
Role a tabela para os lados
Onde somos mais fracos: there is no link shortening, QR code or account storage, history is browser-only, and the GA4 channel is a prediction rather than your property’s data.
Quando escolher o PromoPilot: When you need to tag links for ads, newsletters and social quickly and without mistakes, including in bulk, and preview the GA4 channel. Link shortening, QR codes and account storage are not part of this tool.
Verificado em: . "—" significa que não foi confirmado na página oficial; condições e preços mudam, então confira os sites dos próprios serviços.