Все кейсы
Medical Diagnostic Laboratory
Cascades
2
Domain Rating
2 6
AI Search
Bing Copilot
Referral traffic
+12 в мес.
Challenge
A regional diagnostic laboratory. The site had good test listing pages, but very low domain authority (DR 2) and minimal visibility for queries like "blood test" and "diagnostics" in regional search.
What was done
Conducted 2 cascade campaigns. Publications on Web 2.0 platforms with medical-themed content. L2 tier amplifies L1 publications, L3 crowd signals provide broad coverage.
Result
New links appeared in Search Console just the next day after launch. DR grew from 2 to 6 in 2 months. Several target queries moved from positions 80+ to 40–60. Noticeable referral traffic from published articles. The site also started being mentioned in Bing Copilot responses when searching for labs in the region. Organic traffic is growing slowly — expected for the medical niche.
We noticed referral visits from published articles and DR growth. No organic breakthrough yet, but the direction is right.— Lab Director