News portal (Luhansk region, Ukraine)

Irta-fax is a regional news outlet covering the Luhansk region, Ukraine and the world. Promoting a single article is hard for a news site: a story lives in the SERP briefly, and large national media compete for the same query. The goal was to help one specific article (on 2026 assistance for displaced people from the Luhansk region) hold its place in Google.

One cascade on 21 August 2026: 5 Ukrainian-language tier-1 articles on third-party platforms with the brand anchor “Ірта-fax” and 48 tier-2 publications reinforcing them. 53 links across 12 platforms in total, 33 confirmed in Google's index.

Search Console for the promoted page, 28 days before the cascade → last 28 days: impressions 36 → 88, clicks 1 → 5, average position 7.2 → 5.9. The volumes are small — one news page and one cascade — but all three metrics moved the right way. Ahrefs DR: 30 → 31. The full report is published with the site owner's consent — see “Sample reports”.