Anchors and Wishes: How to Manage Texts
An anchor is the text that a link appears as in an article. A wish is an instruction for AI that writes texts. Together, they determine how your links will look from the outside and how naturally they will fit into the content.
How Many Anchors to Specify
Ideally, two to four different options separated by commas. The system will distribute them among publications to ensure the profile does not look monotonous.
- Exact query — "buy sofa Kyiv".
- Extended option — "buy corner sofa in Kyiv cheaply".
- Neutral — brand name, website address, or "more details".
Non-Anchor Links
If the field is left empty, the link will be non-anchor: the text will be the page address or a neutral phrase. Such links are useful for diversifying the profile, especially if you have already promoted the page with commercial anchors.
Wishes: Global and Per Link
A wish is a textual instruction for AI: tone, style, what to mention, and what to avoid. There are two levels:
- Global project wish — applies by default to all new links. Set in the project card.
- Individual link wish — overrides the global wish for a specific page.
What to Write in a Wish
Specific instructions work: "write in a business tone", "do not use superlatives", "mention delivery across Ukraine", "do not write about prices", "audience — small business owners". General phrases like "do it well" do not affect the result.
How to Check the Result
Ready publications with links and anchors are visible in the cascade report: you can also go to each page and ensure that the text is meaningful and that the link is where it needs to be.