All case studies

Ad network (self-serve DSP)

Marketing · Global · 1 months of promotion

froggyads.com

Cascades
39
Domain Rating
35 36
Search Impressions
769 2 433

Challenge

FroggyAds is a self-serve advertising platform (push, native, display, pop) with a global audience. Ad networks are one of the most competitive niches in English-language SEO: the SERP is held by sites with link profiles built over many years. The site already had DR 35, so the goal was not to start from zero but to widen visibility — get dozens of landing pages for different ad formats and traffic sources into search.

What was done

From 18 August to 29 September 2026 — 39 cascades, almost daily, each aimed at its own landing page (ad formats, traffic sources, verticals). Each cascade: 5 tier-1 articles on third-party platforms linking to the target page and about 50 tier-2 publications reinforcing them. From 6 September, eleven cascades also included crowd marketing — 5,000 placements each. In total: 191 tier-1 links, 1,885 tier-2 and 55,000 crowd placements across 124 platforms; 1,470 publications confirmed in Google's index.

Result

Search Console for the promoted pages, 28 days before the first cascade → last 28 days: impressions 769 → 2,433 (3.2×), clicks 121 → 165 (+36%). Over the same period the average position moved from 12.6 to 24.6 — the usual picture when a site starts appearing for many new, broader queries and enters them from lower positions. Ahrefs DR stays at 35–37: on a site with an established profile the cascades work on page visibility rather than on domain rating. The full report is published with the site owner's consent — see “Sample reports”.

Want the same results for your website?

Start for free Pricing