How We Select Platforms: DR, Indexing, Weight
A platform enters the working pool not because "it has a high DR," but because it has passed four independent measurements. Each of them is a separate number in the database, and any of them can exclude the platform from rotation. The composition of the pool changes as new measurements arrive: some platforms are in rotation, some are excluded.
Four Priority Factors
| Factor | What is Measured | Data Source |
|---|---|---|
| Indexability | Share of the platform's publications that actually made it into the index | Own measurements across the pool |
| Weight Transfer | dofollow or nofollow link in the rendered DOM | Weight test on live publications |
| Domain Authority | DR of the platform | External source of link metrics |
| Reliability | Share of successful publications, errors, blocks | Platform launch log |
Included platforms generally have a high DR. But DR alone means little: a platform with a high DR and zero publication indexing receives low priority because its pages do not appear in search.
Why Some Platforms Are Excluded
- Not indexed. Publications exist, the link is present, but the pages do not make it into the index — weight is not transferred anywhere.
- Do not transfer weight. The platform applies nofollow to all external links.
- Unstable. Registration is closed, captcha is not passed, a significant share of publications fails.
- Cleaning the niche. Removing materials from certain niches — see gray niches.
- The same publisher. Several brands on one engine and infrastructure provide not diversity, but a single footprint.
Rotation Instead of Favorites
Priority is not a constant value: it is recalculated as new measurements come in. A platform that has dropped in indexing automatically moves down the queue, not after someone has noticed it. Within a single launch, there is a limit on repeats for a platform, so the cascade is distributed rather than falling on a couple of leaders.
How New Platforms Are Added
- The candidate is checked for the number of indexed pages — how many of its materials are actually in search.
- A publication handler is written and tested: registration, login, form, captcha.
- A series of test publications is made, and the success rate is calculated.
- Indexing and weight transfer are measured.
- Only after this is the platform included in the rotation with an initial priority.
In August-September 2026, several major platforms were connected this way, including services with indexes in the millions of pages, and simultaneously, those that stopped being indexed were excluded.