Budget Strategy in Radar
“Radar” does not stop at a list of promising pages. Based on the amount you are willing to pay per month, it collects a specific plan: which pages to work on, what cascade to assign to each, on which day it starts, and what the approximate outcome will be. Before launching, the plan can be manually adjusted, and it can be launched once or set to autopilot, which will update the strategy every month.
What You Set
| Setting | What It Does |
|---|---|
| How much you pay per month | The slider represents the amount to be paid, already with your personal discount. The plan is selected according to the price list so that the total charge does not exceed this amount. The same amount is shown in the lower panel, in the launch block, and in the autopilot: there are no different numbers. The slider opens at “Optimal”. |
| Priority | “More pages” spreads the budget wide, “Deeper on top ones” allows an expensive cascade on the most promising, “Balanced” is the middle ground. |
| When to launch | “Immediately” — all cascades start on the launch day. “Spread” — evenly over the days of the selected number of weeks, from 1 to 8 (on autopilot — up to 4). |
| Pages | Checkboxes on the cards: any page can be excluded from the calculation. |
How the Plan is Assembled
The optimizer iterates through real promotion options — platform rates and flexible cascades from 2 to 5 links — and repeatedly adds to the plan the option that provides the most additional clicks per dollar spent. Therefore, a mixture is created: an expensive cascade is assigned to pages where it pays off, while others get a few links. Radar no longer offers one link per page: based on launch experience, it does not significantly move the position.
The click forecast only considers the increase from the position rise: impressions × click-through rate at the new position minus click-through rate at the current one, adjusted for the actual click-through rate of the page. If the page currently has no clicks at all, the forecast for it is cautious. Thus, the forecast does not promise to “grow to a normal CTR” due to links — this depends on the snippet, not on the links.
Built-in safeguards are in place. One page cannot consume almost the entire budget. The system does not purchase empty movements: if the increase from the next step is less than a fraction of a click, no money is spent on it. What is included in each option is detailed in the article rates and prices.
The following do not make it into the plan:
- pages that respond with “404” or “410” (pages are checked again before launching);
- duplicates — if several of your pages share a query, the main one (the one that actually collects clicks and impressions for it) is strengthened; language versions are not considered duplicates;
- service pages — terms, policies, contacts, login, changelog, etc.: there is no demand for them;
- pages already managed by autopilot — up to 60 days from the start of their cascade (they can be manually added, see below).
Optimal and Maximum
The first dollars go to the most profitable pages, and each subsequent dollar brings fewer clicks. Radar seeks the inflection point.
- Optimal — the amount after which the return from each subsequent dollar falls below 15% of the initial return. Radar recommends it and sets it on the slider by default.
- Maximum — where the return falls below 5%: spending more is almost pointless.
Strategy Launch Block
Under the settings — one block where everything that will be launched is visible:
- Autopilot Status — whether it is on, for what amount, how much has been spent in this period, when the next launch is.
- Summary — pages, to be paid, click increase, priority, cascade start, set of cascades (for example “Basic × 8, 5 links × 1”) and how often they start.
- What We Will Launch — table: page, cascade, current position → after, clicks per month, price, and start day. For each row, the cascade can be changed by selecting from the list, the page can be removed with a cross, and through “+ Add Page” — any of the found ones can be added. The amount and forecast are recalculated immediately; “Return to Autoselection” cancels the edits. This exact list is launched.
- By Days — a timeline of dates: what starts on each day and for what amount, empty days are also visible.
- One-time or every month — choice of mode and one launch button.
When Money is Deducted
No money is deducted when collecting the plan. Upon launch — as the cascades start: now — for the cascades starting today, the others — on the day each starts according to the schedule. The confirmation window states: “We will now deduct $15 — for the cascades starting today. Another $112.50 — on the day each cascade starts.” For launching, the balance is only needed for today’s cascades. If there isn’t enough money on the launch day, the cascade will wait for replenishment (up to 14 days, then it will be canceled without deductions), and you will receive a notification.
A scheduled cascade does not start before its day: in the project, such a page shows “Scheduled · 18.10”.
Radar on the Project Page
In the project, there is a card “SEO Radar for this project”: how many pages with potential, the ceiling for growth in clicks, the three most profitable pages, and buttons “Collect Strategy and Launch” / “Try via Radar”. Each project link has a potential chip “+35 clicks/month · pos. 10.5 · Radar →”: clicking opens Radar directly on this page. The same applies in the app.
Before collecting the plan, ensure that Search Console is connected. How Radar selects candidates is detailed in the article how Radar works, and about the monthly mode — Radar's autopilot.