Budget Strategy in Radar
“Radar” does not stop at a list of promising pages. Based on the amount you provide, it collects a specific plan: which pages to work on, how much to promote each, when to launch, and what the approximate outcome will be. This is a consultation mode — the platform suggests, but the decision and launch are up to you.
What You Set
| Setting | What It Does |
|---|---|
| Monthly Budget | A slider from the cost of one link to the total coverage amount. Next to it is a button with the recommended budget — this is how much you need to cover all found pages. |
| Priority | “More Pages” spreads the budget wide, “Deeper on Top” allows an expensive cascade on the most promising, “Balanced” is the middle ground. |
| When to Launch | “Immediately” — the entire plan in one day. “Stretch” — evenly over 2–8 weeks. |
| Pages | Checkboxes on the cards: any page can be excluded from the calculation. |
How the Plan is Assembled
The optimizer iterates through real promotion options — platform rates and flexible micro-cascades with several links — and repeatedly adds the option that provides the most additional clicks per dollar spent to the plan. Therefore, the final result is a mix: an expensive cascade goes to pages where it pays off, while others only need a few links, maximizing the number of pages within the budget.
Two safeguards are built in. One page cannot consume almost the entire budget, even if it formally looks the most profitable. And the system does not buy empty movements: if the gain from the next step is less than a fraction of a click, no money is spent on it. What is included in each option is detailed in the article rates and prices.
What the Finished Plan Shows
- Budget Summary — a range of additional clicks per month, how many pages are being worked on, and how much money from the specified amount is actually spent.
- Total Coverage — how many months it will take to cover all selected pages with the same monthly budget.
- Plan Composition — what options it is assembled from and how much each part costs.
- Page Table — current position and realistic goal, click forecast, start date, and cost.
The plan can be exported to CSV and printed as PDF — convenient when the budget needs to be approved with a client or manager.
Distribution by Weeks
The “Stretch” mode does not just divide the plan into parts: each page gets its own start date, and launches are evenly spread across the days of the selected period. This is done for two reasons. First, a sharp one-time increase in links looks less natural than a smooth one. Second, a stretched schedule is easier to manage financially: the expense is spread out rather than taken in one lump sum.
The scale shows how many pages and what amount corresponds to each week, and in the table, each row has a specific start day.
From Plan to Launch
The plan itself does not spend or launch anything. There are two paths forward: transfer it to a project and launch manually, keeping track of each step, or enable autopilot — then “Radar” will monthly select pages and launch promotion itself, within the specified budget and launch limits. The autopilot only spends funds from the balance and never touches the card: if funds are insufficient, it pauses and notifies you.
Before assembling the plan, make sure that Search Console is connected — without it, “Radar” cannot see positions or impressions. How it selects candidates is explained in the article how Radar works, and why pages in positions 4–20 are the most profitable is detailed in the term at the top threshold.