SEO-Radar: how to find pages for promotion
“Radar” is an analytical module of the cabinet that works on data from your Google Search Console. It answers the question “what to promote first,” relying not on guesses but on the actual positions and impressions of your pages.
How it looks
What it does
- Finds pages on the brink of the top — those that rank 4–20. They are just one step away from the top, and links provide that step. Radar checks all pages of the site from Search Console and keeps analyzing up to 1500 most promising ones. If there are more suitable pages, Radar will show how many there are and what their total potential is — they will be included in the plan for the coming months.
- Calculates potential — how many additional clicks per month could be gained by reaching a realistic position.
- Calculates revenue — if Google Analytics 4 is connected and purchases or conversions are set up in it, orders or applications and monthly revenue appear next to clicks. How this is calculated is explained below.
- Gathers a strategy under budget — you specify an amount, and Radar selects a set of pages and rates to maximize what you get for that money. It also suggests the optimal budget — the point after which each additional dollar yields less.
- Checks if the page opens — pages that respond with “404” or “410” (deleted) do not make it to the plan, even if Search Console still shows impressions for them.
- Shows competitors — who ranks above you for a specific query.
- Catches cannibalization — when several of your pages compete with each other for the same query.
- Autopilot — selects pages and starts promotion within the specified budget once a month.
What is needed for operation
Connected Google Search Console — this is one click and confirmation of access. Without it, the platform has no data on your positions, and Radar cannot operate. Permissions are only needed for reading statistics.
Google Analytics 4 is not mandatory. It is only needed for calculating revenue: without it, Radar shows forecasts in clicks.
How to use
- Connect Search Console in the cabinet and wait for the data to load.
- Open “Radar” — it will show a list of pages with potential ratings.
- Select suitable ones and add them to the project along with the recommended anchor.
- Or set a budget and get a ready strategy with launch distribution.
How accurate is the forecast
The forecast is built based on the click-through curve: it shows the order of magnitude, not a guarantee. The actual result depends on competition, page quality, and seasonality. The actual dynamics after launch can be seen in “Pulse” — there it is no longer a forecast but a fact from Search Console.
To avoid inflating numbers, Radar adjusts for the actual click-through rate of the page. If the page collects significantly fewer clicks than usual for its position (for example, if images, maps, or Google blocks occupy the results), the forecast for it is reduced — by up to five times. A page with normal click-through does not receive an adjustment.
How Radar calculates revenue
The chain is simple: additional clicks × page conversion × conversion value. Data is taken from your Google Analytics 4 for the last 90 days. The methodology is intentionally cautious:
- Only free transitions from Google. Visits from organic search with the source google are counted. Ads and other search engines are not considered: links work on Google.
- By landing page. An order is credited to the page from which a person came from search, not the “Thank you for your order” page.
- Cross-check with Search Console. If visits from Google in Analytics are more than three times the clicks in Search Console, the data cannot be trusted (bots, foreign counters) — revenue is not shown at all.
- Smoothing conversion. The conversion of each page is adjusted to the average for the site. One random order on a page with five visits will not turn into a “20% conversion.”
- Protection against broken settings. If organic conversion is above 30%, it is likely that a regular event like page views has been marked as a conversion. Then revenue is also not shown.
- Minimum data required. At least 50 visits from Google and at least 3 purchases or conversions during the period.
The conversion value is the average check (for a store) or revenue per conversion. If there is no revenue in Analytics, Radar will only show the number of orders or applications, without the amount.
Revenue is visible in the header of the analysis, in the page cards, in the plan panel (the amount is recalculated as the budget moves) and in the Radar email. This is an estimate, just like the click forecast, not a promise of income.
Radar emails
If you have a fresh analysis with significant potential, Radar may send a series of three emails: first, the site analysis, a week later — an autopilot offer, three weeks after the start — what has changed. The series repeats no more than once every 75 days.
The email includes a click chart, pages that are easiest to promote, a “fork” of the budget (start, optimum, maximum), a comparison with purchasing regular links on exchanges, and revenue for your sites if Analytics data is available. Sites from Search Console that are not yet in projects will be suggested for addition in the email.
Emails do not come if you have autopilot enabled or you have launched a plan from Radar in the last 21 days. You can disable them in the profile settings by unchecking “Reports on my sites,” or via the unsubscribe link in the email itself — it only disables reports, promotional emails are not affected. More details are in the article notifications.
Where else Radar is visible
- In the project — the card “SEO-Radar for this project”: how many pages with potential, ceiling for growth, the three most profitable pages, and the button “Gather strategy and launch.” Each project link has a chip “+N clicks/month · pos. X · Radar →,” which opens Radar directly on that page.
- Autopilot summary — at the top of Radar and on the dashboard: which projects have autopilot enabled and how it is progressing.
- In the app — the same project card, potential for links, the “Strategy and launch” screen, and autopilot summary on the main screen.
How to turn the found pages into a plan and launch it is explained in the article strategy under budget.