Indexing Publications: How It Works

A link that is not indexed by Google does not pass weight. Therefore, indexing publications is part of the cascade's work, not a separate service: the platform submits publications for indexing and checks their status in search itself.

How the Process Works

1. Submission. Each successful publication of the first and second level goes to the forced indexing service immediately after placement.
2. Checking. The system searches for the page in the results and repeats the check at intervals — indexing can take weeks.
3. Reflection in the report. The status is visible for each publication in the report and in the “Pulse” of the project.

Site Rotation by Indexability

Statistics are accumulated for each site: what share of its publications actually gets indexed. These measurements affect the choice of sites for placement — those that index better are prioritized. Sites whose publications do not get indexed are disabled: in July, 11 such sites were removed from rotation following an audit.

Priority Indexing

Priority indexing is an optional feature at launch: publications enter an accelerated queue and receive up to three retries. It increases the likelihood and speed of getting indexed.

What You Can Check Yourself

Live indexing statistics are collected on the public page: dynamics of finds in the index by days and current leaders of rotation. For a specific page, the status is visible in the “Pulse” — how many of its publications are already in the index.

What to Do If Indexing Is Slow

• Check that the target page itself is indexed and not closed to robots.
• Give it time: some publications enter the index weeks after placement.
• Enable priority indexing for new launches.
• Look not at individual links, but at the dynamics — the “Pulse” will show whether the number of indexed ones is increasing.