What is 'Pulse' and how to read the metrics
'Pulse' is the live dynamics of promotion for each link and the project as a whole. It answers the question that publication reports do not show: what has it given me. Positions, clicks, and impressions from Google Search Console, visits from Google Analytics, publication indexing, and link profile strength are collected automatically every night.
Where 'Pulse' is found
- Project link table — the 'Pulse' column with a badge for each page.
- Project card — colored badges with overall dynamics.
- Dashboard — compact badges in the project list.
- Mobile app — the same metrics for the project and links.
Project badges
- 'Pulse' badges — overall rating, best growing metric, built links indexed, profile strength, domain DR, and its age. The 'Time to fix' and 'At the top threshold' badges are clickable: a list of specific pages will open.
- Add link — a new project page enters the same table and receives its own 'Pulse' after the first launch.
- Site preview — a screenshot of the project's main page, updated automatically.
Link card
Clicking on the badge in the table opens the full picture for a specific page.
- 'Pulse' rating 0–99 — a summary health index of the page. It is composed of the quality of the link profile, search position, reach, and domain authority.
- Metrics for 28 days — position, clicks, impressions, number of requests, built links indexed, and profile strength.
- Metrics switch — the chart is rebuilt according to the selected metric. For position, the scale is inverted: the higher the line, the closer to the top.
- Event feed — launches and completions of cascades, spikes in indexing, milestones like entering the top 10. Clicking on an event highlights it on the chart, and hovering over the mark shows what happened that day.
What each metric means
| Metric | Source | What it means |
|---|---|---|
| Position | Google Search Console | Average position of the page in the results for the period. The lower, the better. |
| Clicks | Google Search Console | How many times the page was visited from search. |
| Impressions | Google Search Console | How many times the page appeared in the results. They grow before clicks — an early sign of progress. |
| Requests | Google Search Console | How many queries the page is visible for. Growth means expanded reach. |
| Visits and conversions | Google Analytics 4 | Appear if GA4 is connected. |
| Links built | Platform data | How many publications the cascades have made for this page. |
| In index | Own checks | How many publications were found in Google's index by our check. |
| Profile strength | Platform calculation | Cascade levels multiplied by the authority of the sites and indexing status. |
| DR | Domain Rating by Ahrefs | Domain authority from 0 to 100. |
Badge statuses
Next to each link, one metric is displayed — the one that is currently growing. The priority is as follows: position, clicks, visits, requests, impressions, indexing, profile strength.
- Green badge with growth — the metric has risen above the significance threshold. Minor fluctuations do not affect the badge.
- 'Time to fix' — the effect of the previous cascade has begun to fade. Normal mechanics: the peak comes in two to three months, after which the momentum cools without support.
- 'To top 10' — the page is in positions 4–20, and a cascade for it will give the fastest effect.
- Neutral fact — for example, 'Links: 12 · in index 9', when there is currently no growth.
- 'After cascade launch' — there have been no launches for this page yet, so there is nothing to show.
Where the data comes from
The link part is calculated based on your cascades and is always available. Positions, clicks, impressions, and requests come from Google Search Console — they are only visible after connecting Google Search Console in the cabinet. Visits and conversions are added if Google Analytics 4 is connected. Domain data (DR, age) is updated every few days.
Cascade result: was → became
'Pulse' shows the overall dynamics of the page. To see what a specific cascade has given, open its report: it contains a block 'Cascade result'. It compares two equal-length periods (up to 28 days) — before the launch and the last days after.
- Clicks and impressions from Google for the page — before and after. Next to it — how clicks for the entire site changed over the same time: this shows whether it is the page's growth or a general season.
- Position for the main query of the page, and for sites without Search Console — position in our own results check.
- Date of Googlebot re-crawl — the first sign that Google has seen changes.
- Money from Google Analytics 4 — visits, orders, or conversions and revenue. Only free transitions from Google search directly to this page are counted: ads and other sources are not considered. If Analytics shows significantly more visits from Google than clicks in Search Console, the money will not be shown — such data cannot be trusted.
The verdict of the block is 'There is growth', 'So far without noticeable changes', or 'Too early to assess'. The first changes are usually visible within one to two weeks, and the effect of links accumulates over 4–8 weeks.
After 14, 30, and 60 days following the completion of a paid cascade, we send an email 'Cascade result' with the same numbers and charts by day. On the 14th day, the email arrives with any signal, up to the re-crawl of the page. On the 30th and 60th — only if there is real growth: clicks, position, orders, revenue, or conversions. If there is nothing to show, there will be no email. You can disable such emails with the 'Reports on my sites' checkbox in the profile settings, more details in the notifications article.