On-page page check: what to look at first
What exactly does the on-page analyzer check, how to prioritize findings, and why it's pointless to invest in links while basic things are broken on the page.
The on-page check answers the question "what on the page itself prevents it from ranking". This is the first thing to do before investing in links: strengthening a page that has broken headers and meta tags means paying for someone else's mistake. You can run a check with a free on-page analyzer.
What is checked
| Block | What to look at |
|---|---|
| Page title | Exists, is unique, contains the main query, fits in the search results |
| Description | Filled out, readable, does not duplicate the title |
| Headers H1–H6 | One H1, logical hierarchy without level skips |
| Text | Volume, keyword density, readability |
| Images | Presence of alt, file sizes |
| Links | Internal and external, anchors, attributes |
| Technique | Canonical address, markup, mobile layout |
How to prioritize findings
- First, blocking issues: absence of H1, empty title, canonical address pointing to another page, noindex directive.
- Then, meaningful issues: title without the main query, text does not meet user intent.
- Next, formatting issues: description, alt for images, structure of subheadings.
- Lastly, cosmetic issues: word density and text length — these usually take the most time and yield the least results.
Check competitors with the same tool
Comparing your page with three or four pages from the top provides more insight than abstract norms: it becomes clear what format and volume the search expects for this query.Connection to promotion
Links amplify what already exists. If the page is technically sound and meets the query, link support pushes it up; if not — first, fix the page. Which pages are worth touching will be indicated by “Missed traffic”, and the choice of page to launch is discussed in the article “Which page to choose”.
What’s nearby
Meta tag check and preview of search results, page load speed, and for the entire site at once — SEO Audit.
FAQ
Where to start corrections?
With blocking issues: absence of H1, empty title, canonical address pointing to another page, noindex directive. Keyword density should be addressed last.
Is it necessary to compare yourself with competitors?
Yes, it is more useful than abstract norms: it shows what format and volume the search expects for a specific query.
Will promotion help if the page is not optimized?
Links amplify the existing signal. It makes sense to fix the page first; otherwise, you are paying to amplify a weak point.
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