Google Autocomplete Ideas

A free keyword research tool built on Google Autocomplete

This keyword research tool finds keywords for your website from Google's search suggestions — the predictions that drop down under the search box as you type. Google returns up to ten suggestions per phrase, so the tool queries it many times: the seed itself, the seed followed by a letter (running shoes a, running shoes b…) and the seed preceded by a question word (how running shoes, why running shoes). Without signing in it sends 10 requests; signed-in users get 41 (all 26 letters plus 14 question words). Duplicates are removed, results are split into general keywords, questions (starting with how, what, why, can, is…) and comparisons (vs, versus, or, compared), and you can copy the list or download a CSV with a Keyword and Category column.

Language and region are passed to Google as parameters, so suggestions for the UK and for the US differ even for the same seed — "trainers" vs "sneakers" is the classic example. Pick the pair that matches the audience you want to reach.

What it doesn't show: search volume

To be clear: this tool shows no search volume, keyword difficulty or cost per click. Google Autocomplete carries no numbers. A phrase appearing in suggestions means people search for it, but not whether that's ten times a month or ten thousand. For volume, use a source that has it:

A practical workflow: collect ideas here, export the CSV, then paste the list into Keyword Planner under "Get search volume and forecasts" — it returns volume for every phrase in one go. Google may ask you to set up a campaign when you create the Ads account; you can switch to Expert Mode and create the account without one.

How to find keywords for a website, step by step

1. Seeds. Write down 5–15 short phrases: your products and services in the words customers use (not your internal names), plus the problems you solve. "Laptop repair", "laptop won't turn on", "screen replacement".
2. Expand. Run every seed through the tool. Short seeds return broad suggestions; two- and three-word seeds surface long-tail keywords with less competition.
3. Clean. Remove competitor brands, locations you don't serve and irrelevant meanings ("laptop repair kit" if you're a repair shop, not a parts store).
4. Check volume. Run what's left through Keyword Planner. Zero volume isn't always a reason to drop a phrase — in niche B2B topics low-volume terms often convert best.
5. Group by intent. Put phrases with the same search intent into one group — one group per page. "Laptop repair cost" and "laptop repair price" belong together; "how to fix a laptop hinge" is a separate article.
6. Map to pages. Use the group's main phrase in the title tag and H1, the rest in subheadings and body copy. If two pages target the same group they compete with each other — check for that with the keyword cannibalization checker.

How to read the suggestions

General keywords

Modifiers of the seed: price, location, model, "buy", "reviews", "near me". Commercial modifiers ("price", "service", "buy") point to service and category pages; informational ones ("what is", "how to choose") point to blog posts and guides.

Questions

Ready-made topics for articles, H2 subheadings and FAQ sections. Questions people type into Google often show up in the "People also ask" box as well. Answer the question directly in the first sentence under the heading, then expand.

Comparisons

Phrases like "X vs Y", "X or Y" and "X alternative" show what people are choosing between. Comparison articles and tables work well here, and readers at this stage are close to a decision.

Keep in mind that suggestions are Google's predictions, not a complete list of searches. They depend on popularity, freshness and location, and Google filters some phrases under its autocomplete policies.

Example: from one seed to a site section

Take the seed "standing desk". A typical suggestion list for it splits into several groups, and each one deserves its own page:

One run turns into a plan for four or five pages instead of one page stuffed with every phrase. Repeat it for each seed; where groups overlap between seeds, you'll see in advance which pages could end up competing.

Tips for other languages and markets

• Letter suffixes are Latin a–z. They work best for English and other Latin-script languages; for Cyrillic seeds they return fewer new ideas, so run more seed variations instead.
• Built-in question words are English and Russian, and guests get only the first five of them — four Russian plus "what". Sign in to add how, why, where, when, who, which, is, can and does, or for German, French or Polish put the question word into the seed yourself ("wie", "comment", "jak").
• Keep seeds under 100 characters. Long sentences rarely return any suggestions at all.

Google keyword checker: does your site rank for these keywords?

Keyword research answers "what do people search for". Where your site ranks for those terms is a different question: the Performance report in Search Console shows the queries you already appear for and your average position, and a rank tracker follows positions over time. To find pages that are already close to the top and will gain traffic fastest, try the SEO Radar, which works from your site's own Search Console data.