How many cascades to run and how often
Question from discussions: "Does it make sense to have two or three cascades on one offer?" and "How often to launch?" The answer depends on what you are promoting — a page or a domain — and what has already been done.
There is one technical limitation
At one time, one launch is carried out per page. While the cascade is not completed, a second launch on the same link will not start — the platform will show that the launch is already in progress. Different pages of the project are promoted in parallel.
Repeat cascade on the same page
This is possible and often reasonable — but not immediately. The logic is as follows:
- Wait for the first launch to complete and for the publications to be indexed — this takes weeks, not days: see when to expect results.
- Check in “Pulse” if the position has shifted and if the number of indexed publications is increasing.
- If there is movement — repeat the volume to enhance the effect.
- If there is no movement — first check the page using the checklist: a second cascade over a technical problem will not bring back the money.
What usually works better
| Situation | Reasonable strategy |
|---|---|
| One offer, one landing page | Small repeat launches every 4–8 weeks instead of one huge one |
| Many similar pages | Distribute the budget across pages, rather than invest everything in one |
| Young domain | Start with a small volume and gradually increase |
| Data from Search Console available | Choose strategy under budget — it calculates the return by pages |
How long to wait between launches
There is no universal number, but the guideline is simple: the next launch makes sense when the previous one has been indexed at least partially and you see that something has changed. Usually, this is a month to a month and a half. Launching a second cascade three days after the first means paying without understanding what for.