Link Velocity
Link velocity (link velocity) is the speed at which a website acquires new links and referring domains. The absolute number is less important than its consistency and alignment with the project's age.
Why This Matters
A natural project accumulates links unevenly, but without sharp peaks: an article is published — a few mentions, a product is launched — a spike and a drop. A profile where the same number of domains appeared in a week as in the previous year looks like a result of link buying. This is not a death sentence, but it is a noticeable signal.
What Is Considered Risky
| Pattern | How It Is Perceived |
|---|---|
| Young domain, hundreds of links in a week | The most recognizable sign of link buying |
| Spike with the same anchor | Worse than a spike with different ones |
| Sharp increase and immediate stop | Looks like a one-time campaign |
| Steady growth with small fluctuations | Normal pattern |
How to Manage This with Us
- Natural mode distributes publications over time instead of a burst — see analysis of the mode.
- Flexible tariff allows you to set a small volume and repeat it: how to gather your volume.
- Weekly planning is included in the budget strategy in Radar.
How to Assess Your Pace
- Look at the growth chart of referring domains over the year in any link service.
- Compare it with the charts of two or three competitors from the top.
- If your chart is a flat line with one peak, it’s worth switching to regular small launches.
- If it grows steadily, there’s no need to change anything.
What You Should Not Be Afraid Of
Normal project growth also brings spikes: publication in the media, viral post, seasonal interest. The problem is not the spike itself, but the combination of "sharp spike + uniform anchors + similar platforms".