PromoPilot Glossary

Glossary 2 min read Updated 27.07.2026

Short definitions of all terms encountered in the cabinet, reports, and emails: from cascade levels and 'Pulse' to tokens and White-label.

Short definitions of terms encountered in the cabinet, reports, and emails. If a term is explained in more detail in a separate article, a link is provided next to it.

Promotion

Term	What it means
Cascade	A multi-level promotion scheme: direct links, their enhancement, and support for indexing. See cascade levels.
L1 / L2 / L3	Cascade levels. L1 leads to your page, L2 enhances L1, L3 supports L2.
Crowd signals	Mentions on forums and platforms that make the link growth natural.
Launch	One order for promoting one page according to the selected tariff.
Anchor	The text of the link. See anchors and wishes.
Wish	Instruction for AI: tone, style, and limitations for publication texts.
Priority indexing	Launch option: accelerated indexing queue and retries for each link.
Natural mode	Publications are released at uneven intervals, not consecutively.
Verified	The system has confirmed that the link physically exists on the page and is accessible.

Metrics

Term	What it means
Pulse	A summary assessment of the page's dynamics from 0 to 99 plus its current state. See what Pulse is.
Position	The average position of the page in Google search results over a period. Lower is better.
Impressions	How many times the page appeared in search results.
Clicks	How many times it was clicked from search.
CTR	The ratio of clicks to impressions: how attractive the snippet is.
Profile strength	The platform's calculation: cascade levels considering the authority of platforms and indexing status.
In index	The publication was found in Google's index by the platform's own check.
On the edge of top	The page is in positions 4–20: it is one step away from the top.
Cannibalization	Several of your pages compete with each other for the same query.
DR	Domain Rating — the authority of the domain from 0 to 100 according to Ahrefs.
Health Score	An assessment of the technical condition of the site in SEO Audit from 0 to 100.
Grade A–F	The final security rating of the site in Shield.

Money and Access

Term	What it means
Balance	A single account in dollars for all platform services.
Tokens	Internal currency for position checks and audits, purchased from the balance.
Bonus quota	The ceiling of bonuses that grows with real top-ups.
Pro	Subscription: removed limits on tools, White-label, discount on cascades, extended report storage.
White-label	Reports with your logo, company name, and brand color.
Key scope	Set of rights for the API key: promotion, positions, audits, security, branding.

FAQ

What is the difference between DR and profile strength?

DR is an external assessment of the authority of the entire domain based on Ahrefs data. Profile strength is our calculation for a specific page: cascade levels considering the authority of platforms and indexing.

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