Articles about link building, SEO and digital marketing
Since 31 August 2026 the report on visibility in Google's generative features is available to every site. It carries exactly one metric — impressions — and not a single query. We unpack its contents from Google's documentation, show the method that m
Search Console flagged 102 not-effective addresses on mobile for our own site — and the same 102 green on desktop. The f
An audit hands you thousands of rows and answers none of the only question that matters — where to start. We went throug
There is no magic switch that gets a site into AI answers — but there is a sequence of conditions, each of them verifiab
Google's own guide says Search ignores llms.txt and that the file neither helps nor harms visibility. Yet Lighthouse in
A page outside the index takes no part in search at all. Using our own data across nine sites, we look at why pages drop out, how to tell a crawling problem from a content problem, and in which of the two cases submission will not help.
The tiers in a cascade exist not to "pass weight down a chain" but to get tier one into the index at all. We look at the
The CTR collapse took the whole of 2025, bottomed out in December, and by February 2026 had recovered 85%. What actually
What an iGaming promotion budget is made of: spending shares by line item, four stages of work, three budget scenarios a
Google Ads and Meta have closed gambling by policy. We break down which channels remain, why links outweigh content in t
What Web 2.0 is, how the 5→50→5000 cascade model works, where links get published and why it is safer than bulk buying. A breakdown of the method + hard niches: gambling, nutra, crypto.
How to tell if your site is hacked or infected, the top ways WordPress gets breached, and how to scan for vulnerabilitie
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