Articles about link building, SEO and digital marketing
A link is only useful when four conditions hold: the page is alive, it is indexable, a link tag exists, and it is not closed by an attribute. We checked 27 platforms and found the familiar page-source method wrong on one in seven — in three different
Since 31 August 2026 the report on visibility in Google's generative features is available to every site. It carries exa
Search Console flagged 102 not-effective addresses on mobile for our own site — and the same 102 green on desktop. The f
An audit hands you thousands of rows and answers none of the only question that matters — where to start. We went throug
There is no magic switch that gets a site into AI answers — but there is a sequence of conditions, each of them verifiab
Google's own guide says Search ignores llms.txt and that the file neither helps nor harms visibility. Yet Lighthouse in Chrome audits it — hence the confusion. We check who actually publishes the file, who reads it, and when making one is worth it.
A page outside the index takes no part in search at all. Using our own data across nine sites, we look at why pages drop
The tiers in a cascade exist not to "pass weight down a chain" but to get tier one into the index at all. We look at the
The CTR collapse took the whole of 2025, bottomed out in December, and by February 2026 had recovered 85%. What actually
What an iGaming promotion budget is made of: spending shares by line item, four stages of work, three budget scenarios a
Google Ads and Meta have closed gambling by policy. We break down which channels remain, why links outweigh content in this vertical, and why half of a link budget disappears into pages search engines never see.
What Web 2.0 is, how the 5→50→5000 cascade model works, where links get published and why it is safer than bulk buying.
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